Data Mining for Business Analytics : Concepts, Techniques, and Applications in JMP DOC, EPUB, PDF
9781118877524 English 1118877527 ""Data Mining for Business Analytics with JMP Pro(R) "hits the 'sweet spot' in terms of balancing the technical and applied aspects of data mining. The content and technical level of the book works beautifully for a variety of students ranging from undergraduates to MBAs to those in applied graduate programs." - "Allison Jones-Farmer, ""Van Andel Professor of Business Analytics & Director of the Center for Analytics and Data Science, Department of Information Systems & Analytics, Farmer School of Business, Miami University" "Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(R)" presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro"(R)," a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naIve Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercise and case study solutions, and slides for instructors "Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(R)" is an excellent textbook for upper-undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field., Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro(r), a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field. Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University's Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks, and book chapters, including Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(r), Third Edition, also published by Wiley. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective and co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner (r), Third Edition, both published by Wiley. Mia Stephens is Academic Ambassador at JMP(r), a division of SAS Institute. Prior to joining SAS, she was an adjunct professor of statistics at the University of New Hampshire and a founding member of the North Haven Group LLC, a statistical training and consulting company. She is the co-author of three other books, including Visual Six Sigma: Making Data Analysis Lean, Second Edition, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. He is co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(r), Third Edition, also published by Wiley., Incorporating an innovative focus on data visualization and time series forecasting, Data Mining for Business Intelligence supplies insightful, detailed guidance on fundamental data mining techniques. The book guides readers through the use of JMP (now in a newly revised student version) for developing predictive models and techniques in order to describe and find patterns in data. The authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods. The book includes free access to the student edition of SAS Institute's JMP, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to expand their comprehension of the presented material. Over a dozen cases that require use of the different data mining techniques are introduced, and a related Web site features over two dozen data sets, exercise solutions, PowerPoint slides, and case solutions. Modern topics include text analytics, recommender systems, social network analysis, getting data from a database into the analytics process, and scoring and employing the results of an analysis to a database.
9781118877524 English 1118877527 ""Data Mining for Business Analytics with JMP Pro(R) "hits the 'sweet spot' in terms of balancing the technical and applied aspects of data mining. The content and technical level of the book works beautifully for a variety of students ranging from undergraduates to MBAs to those in applied graduate programs." - "Allison Jones-Farmer, ""Van Andel Professor of Business Analytics & Director of the Center for Analytics and Data Science, Department of Information Systems & Analytics, Farmer School of Business, Miami University" "Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(R)" presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro"(R)," a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naIve Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercise and case study solutions, and slides for instructors "Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(R)" is an excellent textbook for upper-undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field., Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro(r), a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro(r) is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field. Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University's Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks, and book chapters, including Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(r), Third Edition, also published by Wiley. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective and co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner (r), Third Edition, both published by Wiley. Mia Stephens is Academic Ambassador at JMP(r), a division of SAS Institute. Prior to joining SAS, she was an adjunct professor of statistics at the University of New Hampshire and a founding member of the North Haven Group LLC, a statistical training and consulting company. She is the co-author of three other books, including Visual Six Sigma: Making Data Analysis Lean, Second Edition, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. He is co-author of Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(r), Third Edition, also published by Wiley., Incorporating an innovative focus on data visualization and time series forecasting, Data Mining for Business Intelligence supplies insightful, detailed guidance on fundamental data mining techniques. The book guides readers through the use of JMP (now in a newly revised student version) for developing predictive models and techniques in order to describe and find patterns in data. The authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods. The book includes free access to the student edition of SAS Institute's JMP, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to expand their comprehension of the presented material. Over a dozen cases that require use of the different data mining techniques are introduced, and a related Web site features over two dozen data sets, exercise solutions, PowerPoint slides, and case solutions. Modern topics include text analytics, recommender systems, social network analysis, getting data from a database into the analytics process, and scoring and employing the results of an analysis to a database.